Wallets / The relationship after checkout
Stay with customers after they leave.
Create wallet passes, loyalty journeys, rewards, offers, and direct customer updates without requiring another app.
The first save
Earn a place beside the things customers already carry.
Publish Apple Wallet and Google Wallet passes from checkout, a QR code, campaign, website, form, or staff invitation—without an app download or account maze.
Checkout → QR code → Campaign → Website → Form → Staff invite
Visit
Earn
Unlock
Return
Visible progress
Let loyalty feel real every time they return.
Run points, stamps, visits, spend, memberships, or tiers—and keep the next meaningful benefit visible directly on the pass.
Points / Stamps / Visits / Tiers / Membership / Benefits
Benefits with rules
Reward the behavior that matters to the relationship.
Welcome
A first reason to save
Earn
Visits, spend, products
Unlock
Issue when earned
Redeem
Validate at POS
Recover
Expiry and exceptions
Living passes
The pass changes when the relationship does.
Refresh balances, status, benefits, event details, locations, and timely news without asking the customer to save a new card.
Reward ready
Celebrate the benefit when it becomes available.
Offer ending
Create useful urgency without constant noise.
Event changed
Keep access, time, and location current.
Come back
Invite the right customer with a relevant reason.
Relevance
Choose who should hear what—and why now.
Audience
Tier, location, history, interest, inactivity
Trigger
Purchase, visit, reward, date, status change
Message
Pass update, notification, benefit, news
Guardrail
Consent, frequency, quiet period, expiry
The return moment
A useful update can reopen the door.
Bring someone back with a reward they earned, a relevant launch, a service update, or a moment worth recognizing—then connect the response to the next visit.
Relationship health
Measure what happens after the save.
Follow acquisition, active reach, return behavior, reward value, tier progress, and opt-outs as one customer lifecycle.
Save rate · Active passes · Return visits · Reward use · Tier movement · Opt-outs
Trust is part of the system
Useful by design. Quiet when it should be.
Consent
Only communicate through a relationship the customer chose.
Frequency
Set limits so relevance never turns into repetition.
Quiet periods
Respect time zones, service hours, and sensitive moments.
Expiry
Remove stale offers and access automatically.